We do not educate designers simply to make logos. We educate brand strategists to design and manage brand communications across all media. The program educates students to work as global brand leaders in design strategy, innovation, leadership, and management.

Focus

The focus is brand strategy and innovation. Students will explore the broader constructs of successful brand strategy, building, and management. Students will engage with multiple touchpoints, the audience, revenue streams, business practices, diversity and representation, leadership, management of teams, and political strategies for brand inception, adoption, and integration. In simpler terms, moving a designer from a form-maker taking orders to a chief decision-maker in the C-suite with the skills and tools to create real innovation and change.

Learning Outcome

ArtCenter’s online MDes Brand Design and Strategy program is developed for working professionals who want to acquire the next level of strategic expertise to advance in their career in the leadership of global brands.
• Creating a brand strategy that will resonate with key stakeholders of the organization.
• Understanding the power of brand leadership and applying the principles to cross-disciplinary teams.
• Leveraging the business of branding to create powerful and persuasive creative strategies.
• Learning the process of global brand design, building, management, and evolution
• Understanding how new technologies will impact branding and communication.